01. The Briefing
«Remolinos» Cinnamon Rolls in Panama, wanted a minimalist logo that would identify them quickly and show in a very subtle way what they do.
To do this, I put on paper the four key elements in this brand identity:
02. The Design Process
I opted for a minimalist isotype involving these elements, scalable and highly legible, taking into account the different formats in which the logo was going to be used (Small packaging, Social Media profile image, WhatsApp Business profile image…).
03. The Result
The result was a timeless, minimalistic and clean logo, which can be easily used in different formats and its isotype can be perfectly used on its own without the tagline.
