01. The Briefing
WOD App is a mobile application designed to generate CrossFit workouts and organize competitions among users.
Its AI-powered technology recognizes movements and counts repetitions in real time, offering an innovative experience for fitness enthusiasts.
Competitive Advantages:
02. Development of Visual Identity
The design process aimed to capture the brand’s core values of competition, technology, and dynamism, while adhering to the guidelines outlined in the briefing.

03. Final Outcome
The final design perfectly captures the core values of WOD App: intensity, technology, and community. The logo and isotype stand out for their simplicity and versatility, ensuring an emotional connection with the target audience while positioning WOD App as a modern, premium brand in the fitness sector.
The result not only meets the client’s expectations but also strengthens WOD App’s image as a leader in innovation and competitiveness within the CrossFit industry.
BEFORE

AFTER

