WOD App

Corporate Identity Design

Client: WOD App
Website: apple.com
Date: September 18, 2024
Services: Branding

01. The Briefing

WOD App is a mobile application designed to generate CrossFit workouts and organize competitions among users.

Its AI-powered technology recognizes movements and counts repetitions in real time, offering an innovative experience for fitness enthusiasts.

Competitive Advantages:

02. Development of Visual Identity

The design process aimed to capture the brand’s core values of competition, technology, and dynamism, while adhering to the guidelines outlined in the briefing.

Concept Exploration

Inspired by the ideas of community and teamwork, we developed a logo that combines solid geometric elements with dynamic lines. The simplicity of the design ensures adaptability to various formats, from mobile applications to merchandising.

Color and Typography Selection

Color Palette: Black and yellow, reinforcing the energetic and high-performance image associated with the brand.

Typography: A modern sans-serif font that underscores the brand's technological and dynamic character.

Creation of Isotype and Logo

The isotype, a geometric abstraction, reflects teamwork and the strength of CrossFit. Combined with the logotype, it forms a unique identity that stands out among competitors.

Adaptability Testing

Tests were conducted to ensure the design’s functionality across different contexts, from mobile applications to social media, ensuring visual consistency across all platforms.

03. Final Outcome

The final design perfectly captures the core values of WOD App: intensity, technology, and community. The logo and isotype stand out for their simplicity and versatility, ensuring an emotional connection with the target audience while positioning WOD App as a modern, premium brand in the fitness sector.

The result not only meets the client’s expectations but also strengthens WOD App’s image as a leader in innovation and competitiveness within the CrossFit industry.

BEFORE

AFTER

Software

Client: WOD App
Website: apple.com
Date: September 18, 2024
Services: Branding
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